Designing content for people going through grief

Helen Lawson is a lead content designer for Co-op Funeralcare and an expert in writing clear content about death and bereavement. Helen talks about the four principles for how they write at Co-op Funeralcare, plus thoughts on using euphemisms, active listening, onboarding and aligning a team around shared values, and doing research and testing content with people experiencing grief.

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A conversation with

Helen Lawson

Lead Content Designer, Co-op Funeralcare

When Helen saw someone cross the road rather than talk to her mum after her brother died 20 years ago, she became passionate about improving the conversation around death. She went on to publish a book about bereavement for children and worked with the charity Dying Matters to produce a suite of “empathy not sympathy” cards. She once trained to be a funeral director and is now a lead content designer at Co-op Digital specializing in and leading the tone of voice work for Funeralcare.

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