What I Do

Services

Need help with your content?

I work with teams and organisations to improve their content and the processes for how they plan, create, distribute and measure that content.

I help them gain confidence that their content is meeting the needs of their users and also achieving their business goals.

Clear language, accessibility and inclusion principles underpin all of the work that I do.

Together we can identify what content you need to create, how, who for, when and where. I can advise on roles, processes and tools. You may need a content audit, style guide, help defining your voice and tone or someone to develop your content workflows.

Content Strategy

Content Operations

I can help you understand the people, processes and tools of your content operations. It usually starts with an audit of the current content operations, then recommendations and examples for good practice, followed by creating a plan for improving your content ops.

Content Design

I’ll write structured content using clear and appropriate language to help your users complete their tasks. I can write user needs, create content for prototypes, and pair write with subject experts. I have experience working to service standards and writing to existing style guides

Content Strategy

Together we can identify what content you need to create, how, who for, when and where. I can advise on roles, processes and tools. You may need a content audit, style guide, help defining your voice and tone or someone to develop your content workflows.

Content Operations

I can help you understand the people, processes and tools of your content operations. It usually starts with an audit of the current content operations, then recommendations and examples for good practice, followed by creating a long term plan for improving and embedding your content ops.

Content Design

I’ll deliver structured content in clear and appropriate language to help your users complete their tasks. I can write user needs, create content for prototypes, and pair write with subject experts. I have experience working to service standards, writing to existing style guides and being part of discovery and beta projects.

Headshot of Joe Badman in black and white. Joe looks to the right and is smiling.

Rob has been supporting four Community Managers from Social Care Wales to develop great content. He's been a constant source of encouragement and has given them practical advice on improving their content. His support has helped build the confidence of community managers that they can produce great content and has resulted in increased levels of engagement within their communities.

Joseph Badman

Managing Director, Basis

I work with wonderful people and organisations

I produce the Content Strategy Podcast, hosted by Kristina Halvorson and help with editorial for the Brain Traffic blog.

I worked with Llibertat to do content design for conservation charity, Plantlife and on projects for clients in Ireland and the US.

I provided editorial and proofreading services to Content Design London for their books and supported client work too.

I worked with Very Meta on a project for Good Things Foundation where we rewrote their content using clear language.

I regularly work with Lagom Strategy. Recent and current projects have been for the RAF, Health Education England and Skills for Care.

I worked with Crocstar to provide content design for Natural Resources Wales. I also help run the Crocstar content community.

I’m a co-author and grader at UX Content Collective for the Marketing Writing for UX Writers course and I grade the Brand Voice Lab course too.

I worked as a content editor at Marie Curie, the UK’s leading end of life charity.

Want to work together?

Let's chat

If you have a content challenge or project you'd like help with, please get in touch.

Email Me