I work with teams and organisations to improve their content and the processes for how they plan, create, distribute and measure that content.
I help them gain confidence that their content is meeting the needs of their users and also achieving their business goals.
Clear language, accessibility and inclusion principles underpin all of the work that I do.
Together we can identify what content you need to create, how, who for, when and where. I can advise on roles, processes and tools. You may need a content audit, style guide, help defining your voice and tone or someone to develop your content workflows.
I can help you understand the people, processes and tools of your content operations. It usually starts with an audit of the current content operations, then recommendations and examples for good practice, followed by creating a plan for improving your content ops.
I’ll write structured content using clear and appropriate language to help your users complete their tasks. I can write user needs, create content for prototypes, and pair write with subject experts. I have experience working to service standards and writing to existing style guides
Together we can identify what content you need to create, how, who for, when and where. I can advise on roles, processes and tools. You may need a content audit, style guide, help defining your voice and tone or someone to develop your content workflows.
I can help you understand the people, processes and tools of your content operations. It usually starts with an audit of the current content operations, then recommendations and examples for good practice, followed by creating a long term plan for improving and embedding your content ops.
I’ll deliver structured content in clear and appropriate language to help your users complete their tasks. I can write user needs, create content for prototypes, and pair write with subject experts. I have experience working to service standards, writing to existing style guides and being part of discovery and beta projects.
Rob has been fundamental to developing new approaches and practices for bilingual design across Wales. Rob expertly balances the needs of the users with business requirements and project constraints, ensuring that we consistently deliver value.
Much of our work involves collaboration and influence across complex stakeholder groups and I've been confident in his ability to champion best practice across a range of senior policy officials, decision makers and practitioners.
I worked with Llibertat to do content design for conservation charity, Plantlife and on projects for clients in Ireland and the US.
I worked as a content editor at Marie Curie, the UK’s leading end of life charity.
I regularly work with Lagom Strategy. Recent and current projects have been for the RAF, Health Education England and Skills for Care.
I’m a co-author and grader at UX Content Collective for the Marketing Writing for UX Writers course and I grade the Brand Voice Lab course too.
I worked with CDPS to help their public sector partners create user-centred bilingual content and as a content designer on a complex new Government service.
I produce the Content Strategy Podcast, hosted by Kristina Halvorson, CEO of Brain Traffic.
I provided editorial and proofreading services to Content Design London for their books and supported client work too as a content designer.
I mentor community managers across Social Care Wales to help them create useful, accessible and inclusive content for their community members.
