What I Do

Services

Need help with your content?

I work with teams and organisations to improve their content and the processes for how they plan, create, distribute and measure that content.

I help them gain confidence that their content is meeting the needs of their users and also achieving their business goals.

Clear language, accessibility and inclusion principles underpin all of the work that I do.

Together we can identify what content you need to create, how, who for, when and where. I can advise on roles, processes and tools. You may need a content audit, style guide, help defining your voice and tone or someone to develop your content workflows.

Content Strategy

Content Operations

I can help you understand the people, processes and tools of your content operations. It usually starts with an audit of the current content operations, then recommendations and examples for good practice, followed by creating a plan for improving your content ops.

Content Design

I’ll write structured content using clear and appropriate language to help your users complete their tasks. I can write user needs, create content for prototypes, and pair write with subject experts. I have experience working to service standards and writing to existing style guides

Content Strategy

Together we can identify what content you need to create, how, who for, when and where. I can advise on roles, processes and tools. You may need a content audit, style guide, help defining your voice and tone or someone to develop your content workflows.

Content Operations

I can help you understand the people, processes and tools of your content operations. It usually starts with an audit of the current content operations, then recommendations and examples for good practice, followed by creating a long term plan for improving and embedding your content ops.

Content Design

I’ll deliver structured content in clear and appropriate language to help your users complete their tasks. I can write user needs, create content for prototypes, and pair write with subject experts. I have experience working to service standards, writing to existing style guides and being part of discovery and beta projects.

Working with Rob is a dream because he makes everything seem so easy. He knows everything about content so he always has considered, thoughtful opinions. He's brilliant on all those fiddly things like proofreading and sense checking. Everyone who works with him loves him, and it's not hard to see why.

Christine Cawthorne

Crocstar

I work with wonderful people and organisations

I’m providing editorial and proofreading services to Content Design London for their series of upcoming books.

I regularly work with Lagom Strategy. Recent and current projects have been for the RAF, Health Education England and Skills for Care.

I worked with Llibertat to do content design for conservation charity, Plantlife.

I’m an instructor at UX Content Collective for students of the Marketing Writing for UX Writers course.

I produce the Content Strategy Podcast, hosted by Kristina Halvorson from Brain Traffic.

I worked as a content editor at Marie Curie, the UK’s leading end of life charity.

I worked with Very Meta on a project for Good Things Foundation where we rewrote their content using clear language.

I work with Crocstar to provide content design for Natural Resources Wales. I also help run the Crocstar Content Community.

Want to work together?

Let's chat

If you have a content challenge or project you'd like help with, please get in touch.

Email Me