All articles

Being a content generalist or a content specialist

April 12, 2024

In this article I’ll explore what it means to be a content generalist and a content specialist. I’ll share my own experiences and tell you how being a generalist has shaped my own business and offering.

Four practical ways to collaboratively prioritise content requests

April 9, 2024

Learn four collaborative techniques to prioritise content requests. Include how to use the methods plus challenges and benefits.

Clarity before brevity

March 14, 2024

Reducing and editing content is often a requirement in content work. But too much can make the message you are trying to share unclear. Clarity should always be the priority and this article shares why, along with an example.

Using trio writing and pair writing to improve bilingual content

July 5, 2023

A look at how trio writing and pair writing can improve bilingual content, includes challenges, outcomes and examples.

Pair writing to create user-centred content

June 20, 2023

An introduction to pair writing including the benefits, risks and how to pair write in person and remotely.

Redesigning the Fourth Wall Content website

April 6, 2023

The process, reasons and goals for redesigning the Fourth Wall Content website.

Words in Progress - a podcast for those working in content

March 14, 2023

Introducing a new podcast about what it's like to be a content strategist and designer on a website project.

How to measure content operations maturity

July 19, 2022

Examples of content maturity models and practical advice for using them effectively to assess your organisation's own maturity.

A template for user-focused content creation

April 13, 2022

A template to use when designing content to make sure it is user-focused with a measurable goal.

Colour as a storytelling device in films

October 26, 2021

Examples of using colour as a narrative device in films to engage audiences.

How to effectively share information with stakeholders

August 16, 2021

Practical advice for understanding stakeholders so you can share information with them in a meaningful way.

Good accountability can empower content teams

July 23, 2021

Understand what good and bad accountability look like across an organisation.

Content principles - what they are and why you need them

May 18, 2021

Understand what content principles are, why you need them, with good examples of how to describe them.

Defining editorial themes to guide content creation

May 4, 2021

Why you need editorial themes, how to define them and an example of using themes to guide content creation.

Improve the quality of your writing by reading it out loud

April 19, 2021

Understand what content to read out loud, when and 8 reasons why it matters.

The fourth wall and why it's relevant to content

April 5, 2021

Understand what the fourth wall is and how it's relevant to content strategy. Includes examples of breaking the fourth wall in film.

Analysing narrative codes in Hitchcock's Psycho

April 3, 2021

An analysis of narrative theories and storytelling conventions in Hitchcock's Psycho.

From blog idea to a business in two weeks

April 2, 2021

How an idea for a blog became the foundations for a new business - Fourth Wall Content. Including the process and tools for getting started.