Robert MillsApr 13A template for user-focused content creationA template to use when designing content to make sure it is user-focused with a measurable goal.
Robert MillsOct 26, 2021Colour as a storytelling device in filmsExamples of using colour as a narrative device in films to engage audiences.
Robert MillsAug 16, 2021How to effectively share information with stakeholdersPractical advice for understanding stakeholders to share information with them in a meaningful way.
Robert MillsJul 23, 2021Good accountability can empower content teamsUnderstand what accountability is and what bad and good accountability look like in an organisation.
Robert MillsJun 18, 2021How to define a content workflowA summary of Robert Mills' article about workflow that was published by Content Marketing Institute.
Robert MillsMay 18, 2021Content principles - what they are why you need themUnderstand what content principles are, why you need them and look at examples of how to describe them.
Robert MillsMay 4, 2021Defining editorial themes to guide content creationWhy you need editorial themes, how to define them and a real-life example of using themes to guide content creation.
Robert MillsApr 19, 2021Improve the quality of your writing by reading it aloudUnderstand what content to read aloud, when and 8 reasons why it matters.
Robert MillsApr 5, 2021The fourth wall and why it's relevant to contentUnderstand what the fourth wall is and how it's relevant to content strategy. Includes examples of breaking the fourth wall in film.
Robert MillsApr 4, 2021Analysing narrative codes in Hitchcock's PsychoAn analysis of narrative theories and storytelling conventions in Hitchcock's Psycho. Plus creating the audience experience.
Robert MillsApr 2, 2021From blog idea to a business in two weeksA summary of how an idea for a blog became the foundations for a new business. Including the process and tools for getting started.