Articles about content and writing.

Sometimes typewriters, films and semiotics too.

How to measure content operations maturity

Examples of content maturity models and practical advice for using them effectively to assess your organisation's own maturity.

A template for user-focused content creation

A template to use when designing content to make sure it is user-focused with a measurable goal.

Colour as a storytelling device in films

Examples of using colour as a narrative device in films to engage audiences.

How to effectively share information with stakeholders

Practical advice for understanding stakeholders to share information with them in a meaningful way.

Good accountability can empower content teams

Understand what accountability is and what bad and good accountability look like in an organisation.

How to define a content workflow

A summary of Robert Mills' article about workflow that was published by Content Marketing Institute.

Content principles - what they are why you need them

Understand what content principles are, why you need them and look at examples of how to describe them.

Defining editorial themes to guide content creation

Why you need editorial themes, how to define them and a real-life example of using themes to guide content creation.

Improve the quality of your writing by reading it aloud

Understand what content to read aloud, when and 8 reasons why it matters.

The fourth wall and why it's relevant to content

Understand what the fourth wall is and how it's relevant to content strategy. Includes examples of breaking the fourth wall in film.

Analysing narrative codes in Hitchcock's Psycho

An analysis of narrative theories and storytelling conventions in Hitchcock's Psycho. Plus creating the audience experience.

From blog idea to a business in two weeks

A summary of how an idea for a blog became the foundations for a new business. Including the process and tools for getting started.